Marketing

At Full Circle Marketing Services we start by listening. We then ask questons and listen some more. Once we understand your business and your target audiunce we work with you to build a custom marketing plan to meet your objectives.

Branding

When it comes down to it, “brand” is just another word for identity. Your brand is simply the set of perceptions by which you are known.

Full Circle Marketing Services is dedicated to drawing out and showcasing the qualities that your customers and prospects are likely to value most. Our branding processes include:

Market Positioning

• Defining Key Attributes

• Audience Targeting

• Key Message Development

Identity Systems

• Name Development  (Company, Product or Service)

• Logo Development

• Tag Line Development

• Graphic Standards

Intellectual Property

• Trademark research

• Trademark Application

Advertising & Graphic Design
 

After the defining of Key Brand Attributes and the targeting of Key Audiences, Graphic Design is, of course, integral to the branding process. Design-orientated branding elements typically include:

• Your Website

• Collateral Materials

• Product Packaging

• Specification documents

• Trade Show Graphics

• Signage

• Annual Reports

• Sales Tools

To ensure consistency and efficiency in managing branding assets over time, Full Circle Marketing Services offers a Print Management Program to manage the production and reprinting of all print elements and materials.

Public Relations/SEO

Augmenting our full-service approach to Brand Management, Full Circle Marketing Services Public Relations offer strategic solutions, documented accountability and proven results. Our Public Relations services include:

• Strategic Planning

• SEO Related releases

• Media Relations

• Research

• Publicity

• Special Events

• Speaker Programs

• Investor Relations

• Trade Show Support

• Internal  & Community Relations

• New Product Introductions

• Case Studies / Testimonials

• Recognition and Loyalty Programs

Communicating Your Message

Traditional  & Digital Media
 

Just as there will always be a role for a human sales force, there will always be a role for Paid Media and Direct Response Advertising in the toolbox business uses for revenue generation. In this area Full Circle Marketing Services offers:

• Strategic Planning

• Communication Strategy

• Campaign Concepts

• Media Research, Negotiation and Buying

• Campaign Implementation

• Design and Art Direction

• Copywriting

• Print Production

• Broadcast Production

Digital Media have proven uniquely successful, expanding the realm of what is possible – as well as what is practical and economical – with regard to communication production and deployment, Full Circle Marketing Service's digital media services include:

• Internet Applications

• Website Development

• Web-based Application Development

• Flash Applications

• Digital Video and Streaming Video

• SEO Optimization

• Google Adwords

• Online Banner Ads

• Email Marketing

Gifting/Sales Support

To increase customer penetration and retention Full Circle Marketing Services adds in an element we calling "Gifting."

We use products branded with your name and/or message. These gifts create a bond between your company and your target audience. They are "leave-behinds" that continue to send your message.

Gifts can be low-cost, high-volume items such as pens or mugs for trade show events through to one-off, high-end gifts for more selective results.

Used in conjunction with your strategic plan gifting is a great way of increasing brand awareness, customer loyalty and driving sales volume.

To make the process of ordering these "branded" gifts seamless we can set up a custom on-line website for ordering and delivery.

Training & Implementation

To make all of this work we offer training and implementation verification.  Our experienced team can work with your management team, sales organization and customer service representatives to ensure that your message is uniform, concise and on target.

Full Circle Marketing Services also offer sales training to motivate and improve your sales team's effectiveness.

Everything we do is custom designed to ensure that we offer a solution that completes a full circle, binding your company's vision, values and objectives to your customers requirements.

The Full Circle

We named our company Full Circle Marketing Services for a reason.

We start by listening... then we work with you to build a strategic plan to make you the leader in your field, improve your sales and to ultimately increase your profits.

We offer a Full Circle of Services that enables your company not only to advertize your products or services, but to build a strategic plan, decide on the mediums to be used to best communicate with our customers and then to ensure that the circle is completed we offer training and implementation metrics so that can measure the success of your efforts and see the ROI.